The 5 Don’ts of SEO
We all know that search engine optimization is one of the most effective means of driving traffic to sites, but many marketers are still over looking some effective and easy ways to increase their SEO ranking. Make sure you are not using the tricks outlined below – they don’t work and can actually harm your SEO ranking.
1. Not using keywords properly – using inappropriate popular words that have no relevance to the site content or products sold. Considered spamming by search engines and often results in pages not being listed at all.
2. Using the keywords more than once on the one page – While this may have worked a few years ago, search engine technology has improved and now this trick can result in your page being downgraded or even skipped if you do this.
3. Using content from other sites – search engines can detect multiple page contents and can refuse your site listing if they think your site has been plagiarized from other sites.
4. Hiding the keywords in the background of the page, or in tiny text – doesn’t work.
5. Thinking that you are smarter than the search engine tools – all search engines are different and list their findings based on different criteria. Some will list content on free sites while others wont. Some will list pages with incomplete content; while others wont – learn about the search engines you are targeting and set up your site accordingly.
If you want to be a success online, and don’t we all, then you do need to know about the tricks that work with SEO and those that don’t. Remember there is no point in driving traffic to your site if when your potential customers get there they are not happy with what you have to offer.
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Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland