Making $$$’s from your Opt In List
It is not the number of people you have on your opt in list that counts, it is the quality of the people you have on that list. A few years ago the buzzword on the Internet was opt-in lists and people paid hundreds of dollars to buy email addresses from “reputable” marketers. What they actually received were email addresses that had been dredged from Internet sites and when the luckless marketer sent out his first missive what he received back was a mass of bounced emails and complaints to his server for spamming.
The key to a successful opt-in list is to have people on there that are genuinely interested in the types of products you have to offer and who will, over a period of time, buy products from you because they like the type of thing you are selling. This is particularly important if you are selling to a small niche market. So how do you build such a list? Simply follow the three tips outlined below:
1. Become an “expert” on your topic so that your potential customers will trust you and your products. Offer your customer some free and useful information that will be of benefit to them personally and they are more likely to buy your products.
2. Rehash the research you have done on finding products that people actually WANT on a regular basis. While some older popular products are still being bought by newbies to the Internet world, the Internet is a fast changing marketplace so keep your finger on the pulse of changing consumer trends. Conduct surveys on your site, read blogs and news groups and see how consumer trends are changing and adapt your email marketing campaign to fit.
3. Seriously look at link exchanges, and joint ventures with other marketers in your field as a means of increasing your opt in email list numbers. Once you have a reasonably sized list of subscribers yourself find established marketers in a complimentary product field who will allow you to advertise to their lists in return for the same privilege with your email list.
There are many marketers who claim that the boom times of the Internet are over, but what they are failing to see is that more people now than ever before are making a good comfortable income from their internet endeavors and it is patience, persistence and awareness of changing consumer trends that will help you build the internet business you can retire on.
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Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland