Google Preferred Cost Bidding
If you can pinpoint exactly how much each click is worth to your business, Google’s new preferred cost bidding tool might be suitable for you.
In Google Adwords, it is now possible to set a preferred average cost per click for each of your keywords. I’m giving it a try on a few of our more specific campaigns, where we’ve built up quite a bit of experience and have nailed down CPO fairly precisely.
By using preferred average cost per click, we can ensure more consistent costings and cut back on the amount of monitoring we need to do on our campaigns.
I simple specify the average amount I want to pay per click and Google’s bid management software selects my bids and ad placements accordingly.
It seems like it may ease workload but I won’t yet trust it for our highest performing campaigns. Will keep you posted on the results.
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Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland