An Internet marketer might be proud to tell how large their list is . . . 80,000 subscribers - 200,000 subscribers . . . But how big of a response will they receive if they sent an email campaign?

It’s not the number of emails you have in the database. It’s the quality of the list. The more squeaky clean your list is, the more profit you will make.

Here are some tips for maintaining your list quality:

1. Use double opt-in. This way you can make sure that email addresses are valid. The software you are using should be able to send a confirmation message so subscribers will click on it to confirm their subscription.

This way you are sending only solicited email to your opt-in list. Webmasters should keep a form on their website(s). If prospects want to receive email from that webmaster, they will enter their name and email address to subscribe. This in-house built list is safest for your email marketing efforts.

Wondering how to get them to subscribe? One option is to purchase a mailing list manager software such as the one found at http://www.scripts4webmasters.com/follow-up-autoresponder-pro/index.shtml

You can create a mailing list there, then copy and paste the HTML code for the subscription form on your website.

Using double opt-in means subscribers have to click on the link provided to them in their initial email.

2. Deal with bounces mercilessly. Delete bounces . . . period. But make sure it’s a hard bounce. A hard bounce is when the recipient’s mail server rejects your email. A soft bounce is when your email is accepted by the recipient’s mail server, but it bounces back because their mail box is full or your message is too large for their mail server’s limitations. Make sure to configure your list manager to try to send messages a few times before you delete the email addresses.

3. Try to avoid free email accounts. It’s a little hard to implement, because nowadays most people use a free email account like hotmail or yahoo.com even though they have their own domains. This is because they don’t want to expose themselves, or they might be afraid that the publisher of the list will send junk or spam to them. So think of pros and cons of the situation and follow this tip.

4. Provide an option for subscribers to change their email address. Some list management software or services provide a link to your subscribers’ details and lists. From there they can change their email address. This way it’s easy for them to update their profile.

5. Validate the domain. While accepting an email address into your database, make the list manager validate it either by javascript or other means.

6. Delete unsubscribers. ALWAYS include an unsubscribe link for easy removal. Once in a while do a search for unsubscribers and delete them from your database.

7. DON’T buy email lists. You’ll likely not have a good experience when buying email lists. Most of them sell email addresses that they will get from website email extractors. If you see an offer like one million emails for .95, simply turn it down. You will feel glad about it if you gain some experience in Internet marketing.

8. Manually import subscribers. If you moved your subscribers from your old list manager to a new one or from your helpdesk to your mailing list manager etc., be careful to avoid spelling errors.

About the Author
Radhika Venkata,
More Details about email marketing list management script here. Radhika Venkata
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Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

Ryan Ambrose: Viral marketing is the concept of doing something once that will spread like a virus (hence the name), and having it produce for months or years. Classic versions of viral marketing are buzz generation and word-of-mouth advertising.
On the Internet, you make an electronic publication of some sort, such as an article, video, audio, or PDF file. You then put it into circulation and it gets copied over and over again. Each copy puts what you want (usually links or the URL for it) in front of someone else. The result is that over time, you get more and more of what you’re seeking (page rank, money, credibility, or all of the above!) from a single action taken, which may not even cost you much at all.

Viral marketing has its own terms like anything else, and instead of making you run around the Net finding them, I’ll list them here.

Article Marketing: This is the concept of writing an article with a resource box and putting on a free article site to be used as content by other sites. Those sites must keep the resource box in consideration for its use, and you can use this to build traffic and page rank for your site. Examples of free articles sites are GoArticles.com, ArticleRich.com, and EzineArticles.com.

Buzz: Excitement about a product, service, or site that generates word-of-mouth recommendations, sales, or free traffic.

Copyright: A filed legal right on a work that gives you exclusive rights to reproduce, perform, and distribute it. You need this in order to issue those rights to someone else and still have recourse if they try to rip you off.

PDF file: Portable Document Format file. This is the foundation of viral report and ebook generation. If you’re creating something for Internet based sale or distribution, this is what you’re making. These can be read by programs like Adobe Acrobat.

PDF file maker: This is a piece of software that can make PDF files from other types of files, like text and HTML files. Adobe also has a service that will allow unlimited PDF generation for a monthly fee.

Rebrandable: The capacity of a person who may want to distribute or sell your work to electronically ‘personalize’ it. A program that creates and enables rebrandability is referred to as a rebrander. This makes your products more attractive to distribution and gives it a better chance of being picked up and sold/given away.

Resale rights: These are the rights you give a person to sell your work and keep all the money. This is only useful when you have some form of back-end sales theory at work in your product, like traffic generation to a commercial site or affiliate links. This form of right also comes in the master resale rights version, which means anyone who sells your ebook may also give the buyer resale rights too.

Viral Report: A report of roughly 7-15 pages length, designed to be given away for free to distribute your links. People looking to sweeten opt-ins or product deals can use these types of reports to do it and will distribute it for you in this way if its worthwhile.

Viral EBook: A full-sized version of the viral report, usually issued with resale rights so the people distributing it can make money. These ebooks contain site links, affiliate links, or both. You must take the time and effort to make a saleable product to do this effectively, but a viral ebook can prove profitable in the long run.

These will get you started with your viral marketing understanding.

Article Source: http://www.articlerich.com

Ryan Ambrose is the web master of Financial Self-Reliance, a web site where you can learn how to actually make money online. Learn more about viral marketing in the Viral Marketing section there today!

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

In your ‘mind’s eye’ I want you to visualize two business people who are advertising in Google PPC today.

One of the business people is a store owner who got ‘lucky’ and managed somehow to raise Million from a group of fellow investors who were persuaded to help him go ‘national.’ So, he gathered all the cash together and got ready for a massive roll-out of Google PPC advertising. He also decided to use print and TV ‘image’ ads.

He won’t bother to learn about how to research and develop a winning Google PPC campaign and customized landing page for his site. Because he has one simple belief; he’s got, ‘enough cash to crush the competition …and money is what matters when it comes to winning in marketing.’

He believes there are so many terrific advertising opportunities! Like a kid in a candy store, he’s ready to over-indulge. But if he says yes to every opportunity, he’ll spread resources thin. He’ll give a little to a variety of advertising outlets. But as a result, every marketing project will be cursed by insufficient resources.

The other guy? He’s a great copywriter who has only ,000. He doesn’t have any investor friends or anything like that. He doesn’t have anything whatsoever, except a place to live, a computer and ,000.

But get this: This other guy has an ‘A+ Google brain.’ He knows what it takes to make Google PPC work for him in direct marketing. And what he doesn’t know, he’s willing to learn.

Once again, using your mind’s eye, I want to ‘fast-forward’ six years in the future and take another look at these two people. Where’s the store owner - the one with the Million? I bet he’s bankrupt. Or has given up, after throwing tons of cash at Google and trying to make ‘image’ advertising work for him, in print and on TV.

Skeptical? Let’s face it, when someone has a lot of cash to spend on almost any marketing project, they typically end-up blowing it on things that really don’t work. Why?

Because the pressure is on to get sales going as quickly as possible. Typically, they tear-through marketing dollars like wildfire through a tinder-dry forest. Time is rarely taken - and the effort barely made - to properly prepare, develop and test.

What happens when the store owner’s Million runs out? What does he do then? Go back to operating a small local store? I bet not. I’ll wager he wants to keep on operating in the ‘big time.’ But how can he? He’s got a bunch of investors who want their money back. He’s got no cash and no really valuable skills.

My guess? He’ll go bankrupt. Maybe even turn to crime, get caught and go to jail.

Now let’s talk about the second guy. I’ll wager that when we meet him six years later…he truly has a good life. Probably a wonderful wife & kids plus all the possessions he wants.

What does this mean for you? It means having money does NOT mean having security. Neither does having investors, business ‘connections’ or longevity on the job. The only things which represent any type of security in today’s world are…

- a Desire to Learn and Change
- a Reasonably Sharp Wit, and
- above all, the Ability to Execute!

These are exactly the skills the copywriter had. He knew how to put himself in his prospect’s shoes…and to research, create and develop something others wanted. These truly are valuable skills in today’s markets.

And others will pay you money - a LOT of money - to do this for THEM.

The copywriter prepared for Google advertising campaigns by;

- Starting fairly small
- Learning how to write copy that sells online
- Structuring Google ads for maximum impact
- Not going for the #1 PPC position in Google search (it’s a waste of money)
- Split-testing by running Ad Variations at all times
- Grouping keywords tightly and having tailored ads for each group
- Placing search keywords in headlines and body text
- Learning bidding strategies that beat the competition
- Using proven, winning ad structures and phrases
- Taking customers to a tailored landing page, and never using their site’s Home page
- Testing, testing, testing

Look, if someone knows what it takes to write Google PPC advertising and can produce web pages that sell, you can even do this to them; take away all his or her material possessions and all business contacts. Everything, except a computer and internet link (let’s allow them to have something) !

Later, you can come back and visit them again in say, two years. Know what? That person will have rebuilt their life…just like it was just two years earlier when you’d taken away everything they had. Cash, investments, houses, autos, boats, business contacts.

Do you know why? Because what they’ve got between their ears is the most valuable money-making skill anyone can possibly have in today’s world…

They Can Write A Google and Webpage Sales Message That Works! In other words, they’ve grown an A+ Google brain.

Do you understand what this means? The ability to write a profit-producing sales message in Google PPC, and the ability to follow-through on that ad with a matching sales message on a dedicated web page, is EASILY the most valuable money-making skill on the planet!

And it’s going to be that way for a very long time to come.

Article Source: http://www.articlerich.com

Roger Hall of BetterClix.com develops programs and pay-per-click ads to help you succeed in your business. Find out more today how to create Pay-Per-Click ads that work, with his popular FREE series of PPC Tips for advertisers. Available at: => www.betterclix.com/adwordsmyths.html

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

Search marketing professionals and interested beginners alike will be out in force at the upcoming Search Marketing World 2007 event at the Royal Hospital Kilmainham in Dublin.

Scheduled for March 21st, it’s possibly the first event in Ireland - certainly of this scale - purely dedicated to the subject of Search Marketing.

Both sides of the Pay-Per-Click/SEO divide will be well represented. Probably topping the SEO bill is search guru Danny Sullivan and Searchwise’s Chris Sherman, while Google, MSN Adcenter and Yahoo will all be present.

Plenty of Irish respresentation too: Gerard O’Neill of Amarach, Rob Reid of Cybercom and Anthony Quigley of Online-marketing.ie.  Lisa Shields of Jury Doyle Hotels is an interesting example of a traditional marketing professional who crossed over into online marketing, and will talk about how Jurys have used search marketing to triple online sales in recent years.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

It would be nice to think that our advertising campaigns could spread as quickly as the common cold in the middle of winter, but unfortunately the net doesn’t work that way.  However there are some things you can do to your site to improve the efficiency of your viral marketing campaign.
 

1. Add a “Tell a Friend” form to your site:  This really easy little form taps into human nature; the need to tell someone else of your great find.
   
2. Brand your Site:  Use a catchy logo on all pages with a catch phrase so that your products are easier for your customers to remember.
   
3. Use Ebooks: whether given as a free gift for signing up on your site, or as a standalone product you need to have an ebook on your site.  You can use it to make back-end sales and remind customers again and again why it is they love your site.  If you don’t want to write one yourself sign up to Clickbank and become affiliate for somebody else’s work.
   
4. Viral Software: Get a tool bar designed for instant download, or other small programs that helps keep your live links on the users desktop.  Be in sight and be remembered.
   
5. Use RSS Feeds: Still a new thing online but RSS tools are great for viral marketing.  If you can’t get one for your site, then sign up to a blogging site that offers free RSS leads and see how quickly word about your site spreads.
   

As the Internet marketplace gets bigger it becomes more important than ever that your site gets noticed.  Using these tips will help spread the word about your products in no time at all.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

If you can pinpoint exactly how much each click is worth to your business, Google’s new preferred cost bidding tool might be suitable for you.
In Google Adwords, it is now possible to set a preferred average cost per click for each of your keywords. I’m giving it a try on a few of our more specific campaigns, where we’ve built up quite a bit of experience and have nailed down CPO fairly precisely.

By using preferred average cost per click, we can ensure more consistent costings and cut back on the amount of monitoring we need to do on our campaigns.

I simple specify the average amount I want to pay per click and Google’s bid management software selects my bids and ad placements accordingly.

It seems like it may ease workload but I won’t yet trust it for our highest performing campaigns. Will keep you posted on the results.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

If you are at all unsure about how vulnerable you can be online, it might be worth taking this interesting little test.

This Security Quiz from Agnitum poses 15 teasers to which you really should know the answers before you even think about firing up a browser. Ok, some of the early questions are a little straightforward, generously giving you multiple choice options for posers as tricky as “what is a firewall?”.

However, it hots up a little further down the line with questions about botnets, spyware and phishing. And careless surfers would do well to heed the warnings issued in question 7 about patching Word vulnerabilities.

Many of us who take advantage of hotel wifi on our travels will be interested in question 8’s recommendation for securing an unfamiliar wireless connection.

Everyone should also educate themselves about HIPS and other behaviour-based mechanisms.

Overall, a neat little quiz and if you score top marks, you can download a tidy security-expert icon for your website. The quiz is designed to promote Agnitum’s Outpost Firewall Pro product, which provides all-in-one protection against spyware, hackers and ID theft. Agnitum also offer a virus protection product, Outpost Security Suite Pro, which protects against a wide range of viruses, spyware, rootkits and botnets.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

It is not the number of people you have on your opt in list that counts, it is the quality of the people you have on that list. A few years ago the buzzword on the Internet was opt-in lists and people paid hundreds of dollars to buy email addresses from “reputable” marketers. What they actually received were email addresses that had been dredged from Internet sites and when the luckless marketer sent out his first missive what he received back was a mass of bounced emails and complaints to his server for spamming.

The key to a successful opt-in list is to have people on there that are genuinely interested in the types of products you have to offer and who will, over a period of time, buy products from you because they like the type of thing you are selling. This is particularly important if you are selling to a small niche market. So how do you build such a list? Simply follow the three tips outlined below:

1. Become an “expert” on your topic so that your potential customers will trust you and your products. Offer your customer some free and useful information that will be of benefit to them personally and they are more likely to buy your products.

2. Rehash the research you have done on finding products that people actually WANT on a regular basis. While some older popular products are still being bought by newbies to the Internet world, the Internet is a fast changing marketplace so keep your finger on the pulse of changing consumer trends. Conduct surveys on your site, read blogs and news groups and see how consumer trends are changing and adapt your email marketing campaign to fit.

3. Seriously look at link exchanges, and joint ventures with other marketers in your field as a means of increasing your opt in email list numbers. Once you have a reasonably sized list of subscribers yourself find established marketers in a complimentary product field who will allow you to advertise to their lists in return for the same privilege with your email list.

There are many marketers who claim that the boom times of the Internet are over, but what they are failing to see is that more people now than ever before are making a good comfortable income from their internet endeavors and it is patience, persistence and awareness of changing consumer trends that will help you build the internet business you can retire on.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

We all know that search engine optimization is one of the most effective means of driving traffic to sites, but many marketers are still over looking some effective and easy ways to increase their SEO ranking. Make sure you are not using the tricks outlined below – they don’t work and can actually harm your SEO ranking.

1. Not using keywords properly – using inappropriate popular words that have no relevance to the site content or products sold. Considered spamming by search engines and often results in pages not being listed at all.
2. Using the keywords more than once on the one page – While this may have worked a few years ago, search engine technology has improved and now this trick can result in your page being downgraded or even skipped if you do this.
3. Using content from other sites – search engines can detect multiple page contents and can refuse your site listing if they think your site has been plagiarized from other sites.
4. Hiding the keywords in the background of the page, or in tiny text – doesn’t work.
5. Thinking that you are smarter than the search engine tools – all search engines are different and list their findings based on different criteria. Some will list content on free sites while others wont. Some will list pages with incomplete content; while others wont – learn about the search engines you are targeting and set up your site accordingly.
If you want to be a success online, and don’t we all, then you do need to know about the tricks that work with SEO and those that don’t. Remember there is no point in driving traffic to your site if when your potential customers get there they are not happy with what you have to offer.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland

We have already looked at ways of creating a niche market, and realistically this is one of the best ways of being successful as an affiliate marketer, but while search engine and keyword tools are all very well in helping weed out the good products from the bad, impressions, intuition and good judgment also play a big part in your success. Apply the tips below to your affiliate marketing endeavors and you will increase your chances of success regardless of your niche market field.

1. When choosing new products for promotion read through the sales letter as if you were a potential customer – would you buy this product? Does the wording in the sales letter seem stale and rehashed or were you fired up with enthusiasm for the product? Most of the people you will be promoting these products to will be just like you, so if you are keen to buy the product then your customers should be too.

2. Make sure you are getting a good commission for selling the product. Its commonsense but many marketers just collect up as many products as they can, thinking that they can attract more customers and that they will make more money. Strangely the reverse is true and most successful affiliate marketers have more financial success from selling a select number of products that pay a good commission rate – after all wouldn’t you be more excited promoting a product that pays you a 50% commission than 10% - commonsense.

3. Look for sellers who provide tools to help promote their product. Some sellers provide their affiliates with banners, a sales page, and even articles to help promote their products and these tools make your job a lot easier. Look for sellers who are as keen to promote their products to you, as you are to promote the products to your potential customers and you will find the excitement is contagious.

Affiliate marketing is one of the best ways of creating an online business with a minimal outlay, but don’t get caught in the trap of promoting products for the sake of promoting them. Use your own intuition and knowledge as a customer to help guide you towards products that will ensure your affiliate marketing success.

Irish Politician Blogs
Originally posted on SEO: Search Engine Optimisation and Search Engine Marketing from Internet Marketing Ireland