We have already looked at ways of creating a niche market, and realistically this is one of the best ways of being successful as an affiliate marketer, but while search engine and keyword tools are all very well in helping weed out the good products from the bad, impressions, intuition and good judgment also play [...]
We all know that search engine optimization is one of the most effective means of driving traffic to sites, but many marketers are still over looking some effective and easy ways to increase their SEO ranking. Make sure you are not using the tricks outlined below – they don’t work and can actually harm [...]
It is not the number of people you have on your opt in list that counts, it is the quality of the people you have on that list. A few years ago the buzzword on the Internet was opt-in lists and people paid hundreds of dollars to buy email addresses from “reputable” marketers. What they [...]
If you are at all unsure about how vulnerable you can be online, it might be worth taking this interesting little test.
This Security Quiz from Agnitum poses 15 teasers to which you really should know the answers before you even think about firing up a browser. Ok, some of the early questions are a little straightforward, [...]
If you can pinpoint exactly how much each click is worth to your business, Google’s new preferred cost bidding tool might be suitable for you.
In Google Adwords, it is now possible to set a preferred average cost per click for each of your keywords. I’m giving it a try on a few of our more [...]
It would be nice to think that our advertising campaigns could spread as quickly as the common cold in the middle of winter, but unfortunately the net doesn’t work that way. However there are some things you can do to your site to improve the efficiency of your viral marketing campaign.
Add a “Tell a Friend” [...]
Search marketing professionals and interested beginners alike will be out in force at the upcoming Search Marketing World 2007 event at the Royal Hospital Kilmainham in Dublin.
Scheduled for March 21st, it’s possibly the first event in Ireland - certainly of this scale - purely dedicated to the subject of Search Marketing.
Both sides of the Pay-Per-Click/SEO [...]
In your ‘mind’s eye’ I want you to visualize two business people who are advertising in Google PPC today.
One of the business people is a store owner who got ‘lucky’ and managed somehow to raise Million from a group of fellow investors who were persuaded to help him go ‘national.’ So, he gathered all [...]
Ryan Ambrose: Viral marketing is the concept of doing something once that will spread like a virus (hence the name), and having it produce for months or years. Classic versions of viral marketing are buzz generation and word-of-mouth advertising.
On the Internet, you make an electronic publication of some sort, such as an article, video, audio, [...]
An Internet marketer might be proud to tell how large their list is . . . 80,000 subscribers - 200,000 subscribers . . . But how big of a response will they receive if they sent an email campaign?
It’s not the number of emails you have in the database. It’s the quality of the [...]